I started with five different logo concepts during this project, all related to different products and services. However, I narrowed down the most effective and engaging to the Petal Pixies logo, which represents a fairy mascot associated with a doll brand. Then, I created a mood board exploring retro designs to create a more classy, antique aesthetic that fit the intended doll designs. From these inspirational sources, I explored several different designs and layout possibilities in thumbnails. I created two different seasonal sets for Fall and Winter.
Brainstorming & Thumbnails
Company Name Brainstorming
Finalized Set of Logos
Petal Pixies Stationery Thumbnails
Petal Pixies Stationery Sets
Fall Set
Winter Set
