While creating a publication showcasing multiple types of alternative styles, it was integral to have a design neutral enough to fit all the various outfits while still communicating the lively personality of the authoring brand. I decided on a simple complementary color palette but used very saturated purples and yellows for an energetic feel. There is also alliteration in each title for a playful, creative atmosphere. While each page has a similar layout, the composition of the fashion models showcases the types of outfits while leading the eye back to the text. There is a plethora of hyperlinks to both move within the publication pages and external information sources, giving a viewer a well-rounded and informative experience with ease.
Brainstorming & Thumbnails
Publication Pages
Publication inside EPUB